Bread is a basic consumer good which is used in households on a daily basis. These are also named as final goods because these products are the end results of the production. Most of the people start their day by buying bread from their nearest store. A customer first judges the quality of the product by its packaging. There are different types of bread e.g. arepa, baguette, Bhan Mi, Bagel and many more. Every type of bread requires a different style of packaging. In the packaging of bread thermoformed plastic trays are used. These trays are made up of polyethylene or PVC. These are light weighted and can be easily molded into different styles. In India, there is a traditional way of packing bread. It is wrapped in a waxed paper wrapper. Plastic and paper material keeps the price of packaging low and attractive. Because of Customized packaging, many of the bread brands are known for their packaging. Believing that the packaging style of their bread plays a key role in increasing their sales.
The life of bread is not much longer, it should be eaten on the day, on which the manufactures bake it. The mastery of packaging, it keeps bread fresh all day. Plastic bag packaging is used for the industries and plastic helps in keeping it soft for a long time. The bread which is packed in a paper bag dries out earlier because of the unprotected exposure to the environment all the time. Packaging used by industries prevents the bread from decaying. Plastic bags make bread perfect for us to have a slice of it in the early morning. Different designs of packaging of bread bring a new shape to it. It has become a fundamental requirement of sales. Bread manufacturing companies, which are new into the business and express a strong wish to compete in the fourth Industrial revolution, should consider wisely about their packaging strategies.
Packaging Industry has met many advancements, everything happens according to the demand of the customer. The designs are shaped according to the requirement of the customer. Different designs of packaging can be selected and there are much more advancements which can attract the attention of the consumer. At the time of defining a budget, bread manufacturer companies should sort out their budget for packaging. It is an investment which increases the cash flow. Packaging influences general buyers. It represents the creativity of a product. When a product is packed in a good way, it gives a good gesture to the customer. The customer feels honored and prestigious when a product is represented in a suitable professional manner.
Companies can design themselves the style and logo of the packaging for their product. There is a variety in style and everybody comes up with a unique idea for representation. Packaging holds a variety of characteristics within. There are different characteristics which influence a consumer e.g. its friendly use, color and its shape. Companies know the importance of packaging and it makes a difference in a consumer’s mind.
